Ministry of Tourism participates in Arabian Travel Mart 2024 held in Dubai

The Indian Ministry of Tourism is participating in the Arabian Travel Mart 2024 being held in Dubai from May 6 to May 9, 2024.

Key Points

• The event is an important step towards strengthening India’s presence in the Middle East tourism market.
• India will be showcasing as a 365-day destination by leading a delegation of tour operators, luxury hotels, wellness resorts and Indian Railways Catering and Tourism Corporation.
• Arabian Travel Mart 2024 provides a platform for Indian tourism companies to showcase their offerings, build alliances within the industry and attract visitors to the MENA region.

Objective

• Promotion of revenue and employment generation in the tourism sector.

Cool Summers of India Campaign

• The Ministry of Tourism has launched the ‘Cool Summers of India’ campaign at Arabian Travel Mart.
• The digital campaign challenges the perception of India being too hot to travel during the summer season and highlights offerings from various hill resorts, including the Himalayas.
• The campaign aims to promote India as a holistic destination throughout the year.

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